social media campaign that unleashed Coal Run Craft’s growth

A social media campaign today is so much more than posting pretty graphics online — it’s one of the most powerful ways a business can show up, be seen, and connect with real people. Whether you’re sharing updates on Instagram, engaging on Facebook, or creating quick moments on TikTok, the goal is simple: build visibility, spark conversation, and move your audience toward something meaningful.

When a campaign is thoughtfully planned, it creates a ripple effect that feels genuine. People begin interacting, sharing, and responding in ways that strengthen your community and support your goals. This kind of digital storytelling helps brands highlight what makes them unique, reach the customers who need them most, and build an online presence that feels alive, approachable, and memorable.

Campaign Name: SavorSounds2023

Goals:

1. Increase foot traffic and reservations for live entertainment nights at Coal Run Craft.
2. Enhance brand awareness as a destination for both great food and live music.
3. Foster a sense of community engagement and interaction.

Instagram:

Goals: Showcase visually appealing dishes, highlight live performances, and share behind-the-scenes content.

Channel-Specific Strategy: Utilize Instagram Stories to provide real-time updates on the live entertainment schedule. Run polls to gather audience preferences for upcoming events.

Facebook:

Goals: Create an event page for each live entertainment night, share customer testimonials, and encourage user-generated content.

Channel-Specific Strategy: Leverage Facebook Events to allow customers to RSVP and receive notifications about upcoming performances. Encourage users to check-in and share their experiences on the page.

Twitter:

Goals: Engage with the local community, share quick updates on live music nights, and participate in relevant conversations.

Channel-Specific Strategy: Use Twitter polls to ask followers about their favorite music genres or suggest song requests for upcoming events. Engage with local influencers and music enthusiasts through tweets and retweets.

TikTok:

Goals: Showcase the vibrant atmosphere, highlight signature dishes, and feature snippets of live performances.

Channel-Specific Strategy: Create short, engaging TikTok videos capturing the energy of live music nights. Collaborate with local musicians or influencers on TikTok to reach a broader audience.

LinkedIn:

Goals: Connect with professionals in the area for after-work events, share updates on corporate bookings, and showcase the venue as a versatile space.

Channel-Specific Strategy: Share articles or blog posts about the benefits of team-building events with live entertainment. Network with local businesses for potential partnerships.

Campaign Execution:

• Launch the campaign with a teaser video showcasing the intersection of food, music, and community at Coal Run Craft.
• Regularly post updates on all platforms about upcoming live entertainment nights, featuring artist spotlights and menu highlights.
• Host online contests on Instagram and Facebook for free reservations or special discounts during live music events.
• Encourage user-generated content by creating a campaign-specific hashtag (#SavorSounds2023) and showcasing the best posts on the restaurant’s social media.

Performance Tracking:

1. Reservation Metrics: Track the increase in reservations and foot traffic on live music nights.
2. Engagement Metrics: Monitor likes, comments, shares, and hashtag usage across all platforms.
3. Event Participation: Measure the number of attendees through Facebook Event RSVPs and actual turnout.
4. Sales Metrics: Evaluate the impact on food and drink sales during live entertainment nights.

Adjustment Strategy:

Keep an eye on your numbers and let the data guide your next move. If one platform isn’t performing the way you hoped, tweak the content, shift your focus, or put more energy into the channels that are actually delivering results. Listen to what your audience is saying, too — their feedback can help you improve the experience, strengthen your message, and shape future campaigns so they feel even more aligned with what your customers want.